CRM Marketing Manager

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What Ramp is looking for in applicants

Ramp is building the next generation of finance tools—from corporate cards and expense management, to bill payments and accounting integrations—designed to save businesses time and money with every click. Over 5000 businesses are spending an average of 3.3% less and closing their books 8 times faster, thanks to Ramp’s finance automation platform that enables billions of dollars of purchases each year.

Founded in 2019, Ramp has seen nearly 10x year-over-year growth which has led to a valuation of $8.1 billion in just over 3 years. Its investors include Founders Fund, Stripe, Citi, Goldman Sachs, Coatue Management, D1 Capital Partners, Redpoint Ventures and Thrive Capital, as well as over 100 angel investors who were founders or executives of leading companies. The team is made up of talented leaders from some of the leading financial services and fintech companies—Capital One, Stripe, Affirm, Goldman Sachs, American Express, Visa—as well as high-growth technology companies like Facebook, Spotify, Zendesk, Uber, Dropbox, and Instacart. Recently named Fast Company’s most innovative finance company, Ramp is NYC’s fastest-growing startup and America’s fastest-growing corporate card.

About the Role

As a key resource in the creation and execution of growth experiments, you will look for opportunities to turn successes into persistent campaigns. Working side-by-side with leaders from around the organization you will craft automated journeys for prospects and customers that drive increased value and brand affinity. This omni-channel approach to narrative storytelling is your chance to multiply team wins and connect meaningfully with the customer journey.

The role can based in NYC or 100% remote. 

What You’ll Do

  • Help build a best-in-class lifecycle marketing program
  • Identify opportunities for new automated journeys based on successful growth experiments
  • Work closely with operational and technical teams to validate audience targeting and ensure that our content and offers are going to exactly the people who want them
  • Identify gaps in our dynamic content offerings and produce creative new modules that further tailor our message to the audience
  • Monitor and analyze campaign results across all channels to understand the efficacy of strategies and tactics for improving key engagement and retention metrics
  • Brainstorm, outline, and produce email-centric growth campaigns that drive conversions across the funnel
  • Establish and maintain a high bar for marketing creative and copy
  • Establish and expand CRM efforts into newer markets and industry segments
  • Be a strategic thinker, problem solver, and communicator who is focused on building meaningful and impactful long-term relationships with consumers
  • Partner closely Marketing Operations, Sales, Customer Success, Product, and Marketing teams to supercharge a multi-channel, multi-touch, lifecycle program and champion our lifecycle marketing roadmap

What You’ll Need

  • Minimum 7 years in B2B lifecycle marketing related roles, ideally at fast growing companies with high data and analytical rigor
  • Detailed technical knowledge of CRM & email systems, attribution models, and lead scoring
  • A critical lens for audiences and the ability to quickly and accurately turn generalized audience summaries into actionable lists
  • Strong working knowledge of Hubspot as well as marketing automation tools like Intercom, with a strong track record leveraging those tools to create successful, multi-channel, and multi touch campaigns
  • Meticulous documentation and mapping skills to help surface the complex automations you build in easily digestible ways
  • You like to build - you enjoy the process of going from problem to solution regardless of the medium
  • You are a storyteller and can weave complex ideas into meaningful narratives with ease
  • You’re a master with data analysis, and have an exceptional ability to draw key insights from both quantitative and qualitative data

Nice to Haves:

  • Fundamental HTML and CSS background, especially email marketing best practices
  • Familiarity with SQL and database analysis
  • Experience in high-growth startups and/or high-growth technology companies

Ramp Benefits

  • 100% medical, dental & vision insurance coverage for you
    • Partially covered for your dependents
    • OneMedical annual membership
  • 401k (including employer match)
  • Unlimited PTO
  • Annual education reimbursement
  • WFH stipend to support your home office needs
  • Monthly wellness stipend; Headspace annual membership
  • Parental Leave
  • Relocation support

Want some tips on how to get an interview at Ramp?

What is Ramp looking for?
If this role looks interesting to you, a great first step is to understand what excites you about the team, product or mission. Take your time thinking about this and then tell the team! Get in touch and communicate that passion.
What are interviews for CRM Marketing Manager like?
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How to land an interview at CRM Marketing Manager ?
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