Senior Product Marketing Manager, Core Capabilities

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What Webflow is looking for in applicants

Webflow is a visual web development platform that empowers non-coders to create incredible experiences for the web. 

Webflow is looking for a Senior Product Marketing Manager, Core Capabilities to play a critical and strategic role in our company’s growth. 

We are looking for  a natural storyteller who can own and build the messaging and positioning for our core product and for each stage of the customer journey. You’ll partner closely with the Research, Product, Product Design and our Executive teams to create messaging and GTM plans for our core product offerings (CMS, Logic, Memberships). You will own the strategy, planning and execution of product launches in partnership with Product, Marketing and our Customer Engagement Team. You will collaborate closely with Product Design and Product on identifying critical use cases, analyzing and validating customer feedback and partnering with Product on roadmap prioritization. You will partner with Integrated Marketing and other cross-functional Marketing teams to plan and execute large-scale GTM campaigns. 

This is a highly visible and strategic role in which it will be crucial to build trust and partnership with other marketers in addition to colleagues in Product, Sales, Sales Enablement, Community, Education, and Partnerships.

About the role 

    • Location: San Francisco HQ or US remote
    • Full-time

As a Senior Product Marketing Manager, Core Capabilities, you’ll …

  • Lead development of Webflow’s value proposition and positioning for our core products to our key audiences
  • Define and influence the product roadmap in close partnership with product, leveraging market, customer, and competitive insights  
  • Lead new product and feature launches & GTM campaigns, serving as the glue between product, marketing, sales, and customers 
  • Partner closely with product, sales, and marketing to build great content and messaging that showcases the power and value of the Webflow platform
  • Develop an expert understanding of Webflow’s products, use cases, and the markets in which we compete — to create compelling and impactful marketing materials for our sales team
  • Partner with Integrated Marketing to co-lead the creation of impactful campaigns that reach our core audiences
  • Build and scale repeatable programs and processes that support the growth of the Product Marketing and broader Marketing team
  • Work closely with Marketing leadership to identify and lead cross-functional initiatives

That said, these responsibilities are just the start! At Webflow, we encourage you to contribute wherever your interests take you — and shape your role accordingly. And this isn’t just a philosophical bent: we actually give you 4 hours a week (10% of the work week) to pursue passion projects outside of your role responsibilities. 

About you 

You’ll thrive as a Senior Product Marketing Manager, Core Capabilities if you:

  • Have 5+ years of product marketing experience
  • Love turning complex technical concepts in to simple, thoughtful, and compelling stories in a visual manner
  • Enjoy looking under the hood to understand how things work and turning one time initiatives into repeatable programs
  • Have experience in Webflow or similar web development technology
  • Are exceptional at identifying and crafting narratives that will resonate with our customers and persuade them to try something new
  • Have prior experience working at product-led growth organizations and/or freemium business models
  • Have deep empathy for users and are able to adapt how you communicate to reach and engage your audience regardless of medium
  • Can connect technical concepts with user value and express it succinctly
  • Can navigate changing environments that come with a high-growth startup 
  • Are highly-proactive and a self-starter capable of independently leading several projects with limited direction
  • Have led large-scale feature launches autonomously from end-to-end (going from idea development, to customer betas and finally to launch)
  • Have experience leading cross-functional teams to support large-scale product launches
  • Have a collaborative nature and exceptional interpersonal skills

If you don’t meet 100% of the above qualifications, you should still seriously consider applying. Studies show that you can still be considered for a role if you meet just 50% of the role’s requirements.

About us 

At Webflow, we believe that what we’re doing doesn’t define our success -- so we focus on our “why” and “how”: 

Our Mission

To empower everyone to create for the web -- and lead impactful, fulfilling lives while we do it. 

Our core behaviors (how we act)

  1. Earn customer trust
  2. Get it done, do it right 
  3. Practice candor with care
  4. Dream big, ship often 

Our commitments to you 

  • We’ll pay you! This is a full-time, salaried position that includes equity
  • We’ll invest in your physical and mental well-being with health, dental, and vision benefits and a monthly stipend for health and wellness expenses 
  • We’ll pay you to take a vacation … seriously. We’ll give you a $1,000 bonus for taking your first vacation with us that is more than 5 days 
  • We offer flexible parental leave 
  • We provide remote employees with the equipment they need to create a great remote work environment 
  • We will offer you the support you need to help you grow as an impactful Senior Product Marketing Manager and a human being 

Ready to apply?

If you share our values and enthusiasm for empowering the world, we’d love to review your application! We promise we do take the time and care to review every application we receive. However, as much as we wish we could interview everyone who submits an application, we cannot guarantee an interview or feedback due to the unprecedented volume of applications we are receiving today. We are rooting for you, and hope you do consider applying.

Note: You'll need valid U.S. work authorization to join us. 

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

Webflow requires all new employees to submit proof of their COVID-19 vaccination status as a condition of their employment. As such, your failure to timely provide such information, upon Webflow's request, may result in the revocation of your offer or the termination of your employment with Webflow, as applicable. At this time, Webflow does not require fully remote employees to be vaccinated against COVID-19. However, you must be fully vaccinated against COVID-19 and provide proof of vaccination to work out of any Webflow office, visit an office, or attend any in person work events, including company off-sites, company sponsored social gatherings, and meetings. As such, at this time, we will only consider individuals who are fully vaccinated against COVID-19 for roles which require any in person work. If, due to the nature of your role, you are at any time during your employment required to work in person, but you are not fully vaccinated against COVID-19, subject to applicable regulations, your employment may be terminated. We are committed to maintaining a safe and inclusive workplace, and our vaccination policy will evolve in response to the changing risks and regulations associated with COVID-19.

Want some tips on how to get an interview at Webflow?

What is Webflow looking for?
If this role looks interesting to you, a great first step is to understand what excites you about the team, product or mission. Take your time thinking about this and then tell the team! Get in touch and communicate that passion.
What are interviews for Senior Product Marketing Manager like?
Interview processes vary by company, role and team. The best plan is to see what others have experienced and then plan accordingly.
How to land an interview at Senior Product Marketing Manager?
A great first step is organizing your path to an offer. Check out Kiter for tools to get started!